A G N E T A. P E Y R O N

...is the A R T- ist and Creative Director behind H A L O A N D B E A M. G A L L E R Y and

S T U D I O. A R T. L A B. She is a Creative based in beautiful Stockholm, Sweden. In her artistic work she combines and explores futuristic and digital techniques with handmade illustrations, contemporary photography and traditional painting, graphic design and art direction. A blend that runs through her entire visual expression and A R T / F A S H I O N concept.

The inspiration comes from design, fashion, trends, architecture, food and the entire lifestyle industry. Just like all the beauty in the small and the large, in everyday life and celebrations, bubbles and joy. Of course passing through life's rollercoaster of highs and lows, dynamics and challenges. Nature and its raw beauty is of the greatest importance to her and what she loves the most. Years abroad and time spent in pulsing international cities have also given her a creative inspirational boost. Italy and Italians are her role models of living life to the fullest.

"I am a bit like an arty cosmopolitan who meets a golden cloudberry from the Scandinavian north. And. I was probably Italian in a previous life. If that makes sense, then this is for you".

"To fully create my own arty conceptual context step-by-step, is so inspirational. It is my personal L O V E project. From visualizing in mind through Art Direction, aesthetics, artistic production, design, packaging and to the final outcome. From the broad brush, through the full artistic palette and to the finest of details. The greatest love is found in the creative process and the work progress. I believe everyone working with creativity and art in any form, can identify with that feeling. No matter if you are an artist, musician, actor, painter, writer or a creative director. My A R T often takes on a childish expression and is in itself a loving tribute to not taking life so seriously".

"I have a multifaceted background that combines my A R T - istry with experiences from design, the world of magazines and the interior design industry, future tech and a career in publishing, advertising and media working with global brands and at global agencies. I have worked within super inspiring lovely big interior projects that includes interior design, creating and re-branding high-end brand new cool offices for global advertising/media agencies. From raw and empty office spaces in collaboration with architect agencies. Also with different forms of design installations for well reputable brands and within media. Huge format media installations. Fashion and design concepts and projects within lifestyle. And with fun and creative corporate events including delicious and beautiful food. Aswell as with and within destination hotels and with fine dining and gastronomy. A broad creative and multi artistic palette. And. I L O V E it all.

As an entrepreneur I now mix what I love doing. My arty way. Creativity, artistry, photography, painting and illustrating are my passion".

Way back, I was the co-owner and co-founder of a premium interior design brand/lifestyle concept, with office/shop and showroom in Vasastan, Stockholm. I can still hear the heart beat from this absolutely wonderful, lovely era and it is still a part of my creative soul.

Now, I mix Stockholm City with an A R T studio base outside Stockholm, where I find my creativity in symbiosis with the beautiful nature, the sound of clucking sail boats, windy sails and the seaside".

"I'm so greatful for all captured inspiration through this beautiful thing called life. Through university, books, education, work life, companies, laughs, family, extended family, love and friendships. The men and the women. And of course, my lovely children, including Julia the dog.

L O V E ,

A G N E T A